The Shuga Package

Shuga is a television drama series designed as public health intervention. It is an innovative mass multi-media behavior change communication initiative with high acceptance and influence nationally and internationally.
It targets youth aged 15-24 Years with Comprehensive HIV prevention information and links them to vital services. It was produced by MTV Networks Africa in association with the MTV Staying Alive Foundation, through a partnership with PEPFAR, HFG, PATH and Government of Kenya.
Government of Kenya  through NASCOP has approved Shuga as a local Kenyan Evidence Informed Behavioral Intervention.

HFG uses the Shuga television drama series as well as print and digital media to communicate messages about HIV prevention to youths of age 15 to 24 and links youth to vital services including, HIV Counselling Testing (HTS), Voluntary Medical Male Circumcision (VMMC) treatment and care.

The Shuga Package consist of –

  • Shuga Facilitators Guide and Toolkit,
  • Shuga series 1 & 2 DVDs,
  • Shuga radio, graphic novel
  • Shuga On-Line Platforms
    o  Shuga.TV website
    o Shuga Facebook Page
    o Twitter

Shuga Awards

• The global success of Shuga as a vehicle for HIV and AIDS messaging targeting youth is promising.
• In 2010, Shuga won the prestigious Gold Award at the World Media Festival in Hamburg, Germany. Winning in the “Public Relations: Health” category, Shuga was recognized for its vivid and uncompromising focus on love, emotions and sexual behavior among Kenyan youth.
• Shuga has proven to have broad appeal and other acknowledgements include selection as the 2010 feature film shown at the West New York Film Festival in Buffalo New York, Shuga series one was presented at the Education Entertainment Conference in New Delhi, India December 2011.
• Shuga: Love, Sex, Money was also awarded the Best Overall Edutainment Award at the 2012 Edutainment Africa Awards (EAA) held in Kampala, Uganda on World AIDS Day (Dec. 1, 2012)


The Partnership for an HIV-Free Generation, Kenya (HFG/K), is a local NGO working closely with local implementing partners, Government of Kenya and the global public-private partnership.

Impact RDO
Red Cross
Housing Finance Foundation
UNICEF/National Youth Talent
German Institute of Professional Studies
Standard Group
ICRH Kenya
Peer Educators