Shuga is a television drama series designed with a comprehensive toolkit for use in HIV prevention targeting youth aged 15-24.HFG implemented Shuga in Nairobi, Coast, Rift Valley and Nyanza regions, targeting both youth in and out of school.
The project trained over 1000 Shuga facilitators nationally and reached over 100,000 youth through small facilitated group discussions. More than over 20,000 youth have been reached with Shuga out of whom about 30% were linked to HIV Testing Services (HTS). Shuga has been evaluated and approved by NASCOP as a local Evidence Informed Behavioral Intervention (EBI) in Kenya.
Over 20 organizations in Kenya are implementing Shuga. HFG provided technical support in scaling up Shuga in Botswana
HFG successfully developed the G-PANGE brand and launched the innovative 360° G-PANGE national and regional mass media campaign through television, radio, print, digital, and experiential. The project leveraged partnerships with media companies to reach 6 millionyouth with HIV-prevention messages and linked them to HTS, family planning services, cervical cancer screening, gender based violence response and economic empowerment programs.
HFG established and managed relationship with over 38 local and international private and public partners. Over 10,000 youth in the four regions benefited from entrepreneurship, employability, and vocational skills training. About 20% of those who participated started their own businesses; 3000 adolescent and young women were trained and linked to other financial services.
HFG partnered with NASCOP to train over 80 youth living with HIV using NASCOP’s HIV Community Prevention with Positives curriculum. The youth established support groups for young people living with HIV in the four regions.
Over 20,000 youth were reached with family planning messages including condom demonstrations and distributions. HFG partnered with APHIAPlus Nyanza, Nuru ya Bonde, Nairobi and Coast to train 35 implementing partners’ staff on gender mainstreaming and HIV stigma reduction.
HFG engaged young people through digital platform competitions and interaction on life skills, SRH through blogging, G-PANGE facebook page, twitter handle and Shuga micro site and reached over 2M with life skills, HIV and economic empowerment messages.
To revolutionize public health interventions, combining the core competencies of the private sector with technical expertise of Government and development partners in order to inspire and provide opportunities for Kenyan youth to live healthy and productive lives.
A generation free of HIV