G-PANGE
In December 2008, in partnership with the US and Kenyan governments, 19 global private sector organizations and more than a dozen PEPFAR-supported Implementing Partners launched the pilot program for The Partnership for an HIV-Free Generation in Kenya (HFG/Kenya). HFG/Kenya recognized it needed an innovative vehicle to drive its behavior change communication to Kenya’s youth segments and thus supported the creation of youth movement, G-PANGE. The iconic youth brand, G-PANGE, which means “sort yourself out” in Kiswahili, was developed by and for youth. G-PANGE uses music, entertainment, technology, and sports to engage youth and empower them to make healthy lifestyle choices.
SHUGA
Shuga is a three-part drama series produced by MTV Ignite, in partnership with PEPFAR, HFG, and UNICEF. It premiered in 2009 and was broadcast on all of Kenya’s national television stations and MTV channels globally. It also aired on 100 third-party channels in 73 countries, including 48 in sub-Saharan Africa. In addition to the broader television audience, hundreds of thousands of youth have been reached through local screenings and peer education sessions held at community outreach events. Riding on the heels of the success of the first drama series, the Shuga Partnership has recently completed production of six new episodes, Shuga: Love, Sex, Money, to premiere on Valentine’s Day 2012.
Download Shuga Description (pdf)
G-PANGE Annual Talent Explosion (GATE) Festival
The GATE Festival is a drama festival designed to nurture the talents of youth through the performing arts. It provides a forum for youth to market themselves to talent scouts, while communicating HIV prevention messages to their peers. Winners of the national competition receive the opportunity from private sector companies to have their work recorded and produced.
Download GATE Description (pdf)
Pamoja Mtaani Video Game
In 2008, Warner Bros, in partnership with PEPFAR and HFG/Kenya, launched an innovative video game, Pamoja Mtaani, meaning “together in the hood” in Kiswahili, that uses technology to inform, educate, and facilitate behavior change among youth. As players move throughout the game they are confronted with tough issues and choices concerning HIV prevention, thus sharpening their decision-making skills in real-life. More than 4,000 youth have played the game to date in three youth sites in Nairobi. The game is scheduled for expansion into three additional regions of Kenya.
Download Pamoja Mtaani Description (pdf)
HURU Project
Launched in January 2008, the HURU Project provides reusable sanitary pads as part of a sanitary kit, including HIV prevention information, to disadvantaged girls to reduce absenteeism caused by menstrual periods. In addition, the project offers employment opportunities to women and, youth through pad manufacturing. HURU has drawn significant media interest and has provided more than 19,635 girls with the sanitary kits and life-skills training through school-based peer education sessions.
Download HURU Description (pdf)
Mukuru Mapping
The Mukuru Mapping exercise is designed to provide an entry point for baseline data collection and a foundation for programmatic interventions. Through community mobilization and engagement in program planning and development, the exercise helps identify community resources and needs in order to empower the community.
Download Mukuru Mapping Description (pdf)
G-JUE One Million Campaign
G-JUE One Million is a campaign that seeks to build upon the Government of Kenya’s initiative to provide HIV testing and counseling (HTC) services to one million youth and promote knowledge of HIV status. G-JUE has accelerated HIV testing and counseling, and supported the Kenya National AIDS Strategic Plan to have 80% of the population know their correct status by the end of 2010.
